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The II Meeting of Traditional Markets concludes with a visit to Santa Cruz

Representatives of the twenty regional and national markets that have attended this important forum visit the Nuestra Señora de África Market and the Casa del Carnaval.

The Second Meeting of Traditional Markets, which brought together in Santa Cruz representatives of some twenty regional and national markets as well as public entities, concludes with a visit to different areas of the capital of Tenerife. This has been reported by the CEO of the Development Company, Alfonso Cabello, who explained that “on Friday morning, part of the group of attendees from other islands and the mainland, have toured sites such as the Market Our Lady of Africa and the Casa del Carnaval”.

“This second edition of the Meeting of Traditional Markets of the Canary Islands, has become an important forum in which representatives of traditional markets in the Canary Islands and other national locations have shared their experiences, exchanged knowledge and best practices, in addition to being an opportunity for the generation of synergies and ways of cooperation between them,” said the mayor, who recalled that “with this type of meeting encourages partnerships and the creation of strategic alliances between traditional markets”.

“Traditional markets are undergoing a process of comprehensive transformation, as they require adaptation and modernization to the new socioeconomic context, which in turn depends on the current epidemiological situation,” said Cabello, who stressed that “in addition, traditional markets located in tourist areas benefit from their location, by tourists visiting the cities, so it is important that the markets are oriented to this customer segment, with quality care and a complementary offer that meets their needs, as well as not losing their identity”.

“Traditional markets are an inherent part of cities, they are their socioeconomic engine and, as indicated in several presentations, they are an indisputable tool for sustainability,” said Cabello, who stressed that “in order to develop their role, as dynamic elements of their environment, it is important to maintain, preserve and renovate these spaces, where, in addition, social economy is generated.”

“Likewise, another of the relevant aspects addressed in this meeting was that in the last year the digitalization processes have accelerated and the forms of consumption are changing, so traditional markets must bet on technological transformation and adaptation,” said the mayor.

Alfonso Cabello concluded that “practically all the attendees agreed that public-private interaction between the management bodies of the Traditional Markets and the City Councils or public entities should be improved, both from the participation in the design of food policies and in the commercial policies of the cities, using a strategic approach in the development of their projects”.

Thus, Thursday’s conferences were given by the manager of La Boquería Market in Barcelona, Óscar Ubide; the consultant and former head of the Municipal Institute of Markets in Barcelona, Raimond Blasi; the managers of Nuestra Señora de África Market, Miguel Luis and Antonio Gil; the manager of the Central Market of Valencia, Cristina Oliete; the manager of Itop Tecnología y Negocio, Miguel Fernández Cejas; the manager of the Orense Market, Alberto González; the head of the Economic Studies and Planning Service of the General Directorate of Trade and Consumer Affairs of the Government of the Canary Islands, Cándido Santana.

Thursday was complemented by the afternoon workshops with the participation of David Curbelo and Alexis Robles, from INCO-LAB Smart Island Cluster, to delve into the Sustainable Development Goals; as well as the round table on the associationism in the Markets, with the participation of the president of the Confederation of Traditional and Abastos Markets of Spain, Estefanía Hernández; the president of the Confederation of Markets of Barcelona, Eduard Escofet; and the vice-president of the Confederation of Markets of the Valencian Community, Mercedes Gayet.

This action, part of the project called “Revitalization of consumption, trade and Traditional Markets”, was organized by the Development Society of Santa Cruz and the Nuestra Señora de África Market and was financed by the General Directorate of Trade and Consumption of the Canary Islands Government. Those interested in viewing these presentations and debates can find them on the website www.degustasantacruz.com, and on the Development Society’s YouTube channel.

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